Fellow Freelancers: Friends or Foes?
Last night I attended a Media Bistro event in Seattle. There are usually two or three of these every year, and I’m lucky to make it to one. Not because I don’t want to go, but because I can make a zillion excuses of things I should do instead. I asked a non-freelancing friend to go with me this time to ensure I’d go…because my introverted side (yes, I *do* have one) was taking over, and I wouldn’t have attended otherwise. Last night’s crowd was more on the freelance writer/journalist side, and I had the opportunity to connect with about half a dozen fellow freelancers — all of whom I had met via SPJ at one point or another.
I am so glad I did. The crowd is usually a mix of editors, journalists, PR and marketing folks, and the conversations were lively and informative. We shared ideas, contacts, success stories, pitching tips and a few assignments-gone-wrong tales of woe. I had forgotten how much I enjoyed mixing it up with my peers.
From the outside looking in, my non-freelance friend didn’t understand how this was possible. “Aren’t you competing for the same work,” he asked me afterward. My friend was particularly surprised to hear me offer concrete suggestions to a marketing copywriter in attendance who wanted my advice on growing his client base. Why did I do it? Because that’s what the freelance community is like, at least in my experience.
Whether I’m in Seattle or D.C., I have found the freelance community to be one that is warm and welcoming. People are willing to share ideas, connections and advice freely. Why? Because there are so many clients, media organizations, publications, nonprofits and government organizations out there that need our talent, that we rarely compete directly with each other for assignments or clients. We have each developed our own niche. My specialties are business and community stories, Annika Hipple is focused on travel and hospitality, Crai S. Bower specializes in travel, adventure and humor. Even when our specialties do cross over, there are so many stories to be told that the prospect of two of us pitching the same story with the same angle to the same outlet at the same time are virtually nil.
Here’s an example. I’ve been wanting to write for Northwest Travel magazine. David Volk and Crai Bower both write for that magazine. The geographic area is limited, so there is some potential for cross over. When I told Crai that I’d pitched the editor a few stories last month, Crai offered to introduce me to the editor. I didn’t ask. He offered, and I’ll take him up on it because the “in” will improve my chances of my pitches getting read. Crai doesn’t expect anything in return, but if I can ever repay the favor, I’ll be happy to do it.
This is how the freelance world works. Fellow freelancers are not foes. Far from it. They can be our biggest fans and our greatest allies.
The takeaway: seek out your fellow freelancers in and around your community, through organizations like Media Bistro and SPJ, and online on your favorite social media sites like Facebook, Twitter and Linked In. You never know where your next great idea or introduction will come from.
Dana Neuts, Freelance Journalist
National SPJ Secretary/Treasurer
2013 Candidate for President-Elect
Based in the Seattle area, Dana Neuts is a freelance writer, editor and marketing pro. She is also the publisher of iLoveKent.net, an award-winning hyperlocal blog highlighting news, events and more in the Kent, Washington community. Most recently, her work has appeared in The Seattle Times, 425 magazine, South Sound magazine, Grow Northwest and Seattle Woman magazine. For more information, or to contact Dana, visit her website, VirtuallyYourz.com.