February 9th, 2013
They don’t teach this in J school
By Dana Neuts
One of the most important skills for a freelancer to have is one that isn’t taught in J school, nor is it something you can learn on the job. It’s something that requires constant nurturing and attention. Yep, you guessed it. The M word. MOTIVATION.
Motivation is what gets us out of bed every day, that elusive thing that keeps us sitting at our desks or working on our iPads until the story is done. It’s what encourages us to pitch to new publications, endure rejection after rejection, and work at our craft day after day. It’s also what keeps us from getting distracted when doing the dishes or washing a load of laundry seems more appealing than plugging away at the computer. Motivation drives us to earn a paycheck, and it is what causes us to choose work over taking a nap.
For some of us, motivation comes easy. We live for words and we can’t wait to see our next story published or produced. For others, it is a daily battle. To be a successful freelancer, we each need to find something that motivates us – daily. For me, my motivation is two-fold. As a single mother, I am motivated by the desire to care for my small family. Freelancing is my full-time day job, and if I don’t work, I don’t get paid. But my motivation goes beyond that (most days). I am also motivated by the desire to meet new people, learn new things and to share important stories with the world.
I have slow days like everyone else though, where I just can’t get going. I move beyond those by going through the motions. I get up, get dressed, brush my teeth, have breakfast and sit down at my desk to peruse the latest news. Then I log in to Facebook and go through my friends’ news feeds. Because many of my friends are freelancers or fellow journalists, I see clips of their latest stories. This often inspires me. If that doesn’t work, I log into my @spjdana Twitter account where I follow a number of well-respected journalists. Their work nearly always sparks me to work on my own projects.
And some days I just don’t have it. Unless I’m on deadline, I treat myself to a few hours off to take a walk, go the gym, play with Jelly Bean, or, yep, you guessed it – take a nap! At some point, my motivation kicks in.
These tips might not work for you, but this article offers several dozen ways to get motivated: Motivation, Inspiration and Encouragement for Writers. Find one, or ten, that work for you. You’re portfolio (and paycheck) will thank you!
Dana Neuts, Freelance Journalist
National SPJ Secretary/Treasurer
2013 Candidate for President-Elect
Based in the Seattle area, Dana Neuts is a freelance writer, editor and marketing pro. She is also the publisher of iLoveKent.net, an award-winning hyperlocal blog highlighting news, events and more in the Kent, Washington community. Most recently, her work has appeared in The Seattle Times, 425 magazine, South Sound magazine, Grow Northwest and Seattle Woman magazine. For more information, or to contact Dana, visit her website, VirtuallyYourz.com.