August 4th, 2011
How to stay productive even when you’re not working
By David Sheets
Busy freelancers out there ― and you know who you are ― have the blessing of bounty on their plates with one or more projects stacked atop each other. But some of these time-challenged souls are pounding the keyboard one minute, interviewing and conducting research another minute, and plumbing the market for more work in between. A moment lost is a dollar lost, the thinking goes.
After a while though, this routine takes a toll and the constant churn can make one yearn to do something else ― anything else. Giving in to this feeling, however, may instill discomfiture, perhaps panic, if it’s believed that slowing down even a little could possibly reduce the steady stream of income to only trickle.
There are ways though to break the routine and still remain productive, because in truth there’s more to freelancing than incessant work. The key is to vary one’s routine during busy periods as well as slow ones in ways that actually are be beneficial to the creative and productive processes. At least three pursuits allow this to happen:
Taking classes ― No, this probably isn’t the first thing on a writer’s list of diversions; education and training require time and money. Still, acquiring a skill or honing a current one opens the mind to new ideas and possibilities and may also pave a path to new clients. As the freelance marketplace crowds with former newspaper journalists, the choices available to prospective clients varies and finer distinctions such as skill sets can become determining factors in which freelancers are hired and which are left hunting. Learning something new at every opportunity, whether in classes, seminars or online training ― particularly about the latest Web-based technologies ― can keep the mind and the client sheet fresh.
Social networking ― And no, in this case, we’re not talking about Twitter or Facebook; we’re talking about good, old-fashioned face-to-face networking. Sure, there’s the networking one does to find work, but there’s also the networking necessary to keep it coming. It’s this second kind that can be easy, laid back, with the investment of occasional lunches or dinners to show clients and valued sources they’re more than just tools of a freelancer’s trade. The result can be not just a better working relationship, but also more ideas for later stories.
Personal projects ― Here again, the question of time and money are bound to surface. Nevertheless, spending a little of both on projects not already on the assignment calendar, whether they’re hobbies, community services or pro bono efforts, can be restorative and salubrious, and they can enhance one’s portfolio.
A little diversity in routine, just like a little diversity on a résumé, affords more than a change of pace. Consider each non-work-related undertaking to be the buff and polish that a working life needs to maintain its shine.
David Sheets is a sports content editor at the St. Louis Post-Dispatch and STLtoday.com, and president of SPJ’s St. Louis Pro chapter. Reach him by e-mail at email@example.com, on Twitter at @DKSheets, or on Facebook and LinkedIn.