May 20th, 2012

Freelancer Q&A: Do I Need A Contract?

By Dana Neuts

YES! When writing for publication or producing for broadcast, the media outlet that hires you is likely to have its own contract. When the client does not provide one, however, I recommend that you provide your own. Sure, it seems like an extra step, maybe even a hassle, but a contract protects you and your client. It spells out what you will do (e.g., write, edit), what the client will do (e.g., pay you) and the terms of the agreement.

If you can afford it, it is ideal to have a contract drafted by an attorney familiar with the work of independent contractors. If you can’t afford it, look at samples of similar contracts online and draft a one or two-page business agreement that meets your needs. You can also revise it as circumstances dictate.

So what should a business agreement include? This depends on your business and unique circumstances, but it should at least contain these basic elements:

•    Names of the parties involved in the agreement
•    Date of the agreement
•    Services you will provide along with applicable deadlines
•    Agreed upon rate or price for the project
•    Payment terms, including how late payments will be handled
•    Indemnification clause
•    Confidentiality clause
•    Termination clause
•    Client signature block (to include name of authorized party, room for his or her signature, date of the signature, mailing address, and preferred email address and phone number)
•    Your signature, date of the signature and your tax identification number

When a client and I have agreed to work together, I explain that I will email them a simple business agreement that outlines the terms we have agreed upon. I ask them to sign and return the signature page, and let them know that I’ll begin work upon my receipt of the document. This last step is precautionary, and I don’t always follow it. It primarily provides an incentive for a brand new client to review and sign the business agreement promptly, so I can start work on the project.

Though I have a signed agreement from each of my clients, I’ve only needed to use them twice to enforce contract terms. In one case, I needed the agreement to provide the project price when I turned an unpaid bill over to a collection agency. In the other, I used the agreement to fire a client who wouldn’t provide me with the information I needed to produce the work.

Hopefully, you’ll never need to enforce the terms of your agreement, but if you do, you’ll be glad you have the signed contract, and you’ll find that most clients appreciate the professionalism of having such an agreement.

 

Dana Neuts is a full-time freelance writer based in the Seattle area. In addition to writing for publications like South Sound magazine and The Seattle Times, she is the owner and publisher of several hyperlocal community sites including iLoveKent.net and iLoveWashington.net. She is the regional director for SPJ’s Region 10 and the chairman of the SPJ freelance committee.

May 13th, 2012

Balancing family and freelance journalism

By Ruth E. Thaler-Carter

I type this on a gorgeous sunny day in the middle of a period when personal and family matters did their best to interfere with my freelance work, at a level even I – after a good 30 years of freelancing – have never experienced before. Not only lots of heavy deadlines to juggle between, but deaths of three friends with corresponding funerals and visitations to attend (as well as notifying my network of friends, family and classmates about them), prescription-service headaches to cope with, an unexpected visit from a childhood friend, my mom’s 88th birthday to celebrate, volunteer commitments to honor …  And here it is, Mother’s Day, when I should be hanging out with my mom, and I’m sitting in my home office writing a column about balancing work and family (an assignment I almost forgot about, in all honesty, thanks to everything else on my plate lately and to, um, not putting this deadline on my calendar).

These are good things to include in our lives, but they do conflict with getting work done, and freelancers have the added burden of friends and family not always understanding what we do and why we need time to do it – if we aren’t leaving home for the office at regular hours, how can it be an imposition to manage personal and family stuff whenever it crops up?

And it’s even more challenging for freelancers with children; one demand on my time and energy that I don’t have, but that is part of the life of almost every freelancer I know.

How do we do it all?

The first and most important aspect of balancing work and family is to acknowledge that we need to create that balance. It doesn’t just happen serendipitously.

We have to start by educating everyone we know and interact with on the validity of what we do and how we do it. We have to take our work seriously, or no one else will. Then we have to figure out what comes first and when, because that will fluctuate. And we have to be conscious of the fact that the best-organized to-do list is going to blow up when something unexpected happens, such as illness, equipment malfunctions, death. The occasional reminder that “life happens” can help head off panic when it does.

Don’t let family and friends talk you into being the neighborhood or family patsy – sorry; errand-runner, helper, do-gooder – just because you’re working from home and perhaps at unpredictable hours. If you don’t mind dog-watching, cat-sitting, picking up kids from school and taking them to extra-curricular activities, accepting packages, doing airport runs – fine; if doing all that for everyone interferes with finding freelance projects and getting your work done – not fine. Learn to say no: “Sorry, I’d be glad to help out, but I’m on deadline today and not available. Maybe next time.” “I’d love to chair that event, but I’m neck-deep in work, so I just can’t take on that much responsibility. Is there something else I can do instead that takes less time?” “I’ll play catch with you in an hour; I have to finish this interview first.”

Some freelance journalists set regular work hours – even posting signs on their office doors and websites, so family and friends know when not to disturb them and clients know when not to try to contact them.

It helps to have a separate work space and your own computer that no one else in the family is allowed to use, so you can’t be bounced off it while the kids do their homework or your partner takes care of his or her personal business. Having your own work space and equipment is not only one mark of the professional, but an invaluable way of marking the boundaries between work and family.

The best tool for balancing work and family is to put everything in writing. Treat family matters and volunteer projects in the same way as paid assignments: Put them on your calendar with their dates or deadlines and even the odd “tickler”: a calendar reminder that such-and-such a commitment, event or responsibility is coming up a week later. Once you see all these things on paper (or in an onscreen Word or Excel document; whatever works best for you), it’s a lot easier to organize the time to handle all of them without going bonkers – and to know when to turn something down or hand it off because it’s just not going to be possible to do everything.

Be prepared to delegate or refer. Build up a network of reliable colleagues to turn to when you’re overloaded and must choose between a family event and a new assignment, or a crisis occurs, or a new project is in the offing that your common sense says you really shouldn’t accept at that particular time, or a worthy charity event arises that you don’t want to turn down flat.

Try to stay ahead of deadlines – don’t just meet them, but sometimes beat them, so it’s easier to respond if a family matter comes up unexpectedly. It’s hard enough to cope with a personal emergency when the decks are clear, but ulcer-generating when you have to fit it in around work deadlines. Most clients will be sympathetic to what they see as genuine emergencies, but your and their definitions of “genuine” may be worlds apart, and even the most dire issue won’t compensate for leaving a client with empty column inches or pages to fill at the last second.

Expect to burn the occasional late-night oil. Sometimes the only way to meet work deadlines while fulfilling family commitments is to put in the occasional all-nighter.

Try to maintain a savings cushion. It’s a lot easier to turn down an assignment because a family event needs your time and attention when you aren’t desperate for every incoming penny.

I’m not saying we shouldn’t put family first, because we (usually) should. Family and family moments are irreplaceable. But we have to get our work done, and sometimes family and other non-work demands get in the way. Only the individual freelance journalist can know when one should trump the other. The best way to create an enjoyable balance between the two is to acknowledge that they might interfere with each other on occasion, be as prepared as possible, and cultivate enough flexibility and backbone to direct that traffic in the directions you need them to take to handle both.

Now I’m off to spend some quality time with my mom; I’ll be working into the wee hours of the night to meet a couple of urgent deadlines, but some things come first.

May 6th, 2012

7 Ways to Deal with the Isolation of Freelancing

By Carol Cole-Frowe

One of the toughest things I had to deal with when I made the jump to freelancing three plus years ago was the abrupt difference between a fast-paced, adrenaline-charged atmosphere of a newsroom, and freelancing out of a quiet, solitary home office.

I missed the crackle of the scanner with whatever breaking news. I missed rushing out the door to the everyday stories of wildfires or house fires. I missed the excitement of getting a call with a kernel of a story. I missed my newsroom buddies.

I became depressed, but took steps to get myself out of it.

This is not an uncommon problem, with all the layoffs, downsizing, rightsizing, whatever you want to call it. I have great company — some very good journalists have made the transition from Main Stream Media to freelancing and had similar problems adjusting.

Here’s some things I’ve learned that may help:

- Move your body. Once a day, at least, go move. Go for a 30-minute walk with the dog. Your dog will appreciate it and your heart will too. Even better, do what my friend and SPJ freelance committee chair Dana Neuts does and schedule an hour out of your workday to work out. It will give you more energy all day and bonus — up your metabolism all day — if you do it first thing in the morning.

- Stay away from the fridge. Put a big “Stay Out” sign on your refrigerator and then stay out of it unless it’s breakfast time, mid-morning or afternoon break or lunchtime. Gaining weight from fridge proximity for home-based workers is not uncommon – make a conscious decision not to. I gained weight working out of the house, which didn’t help my mood. Spend an hour Sunday afternoon planning healthy meals that give you energy for the whole week, and have healthy snacks ready when you do get cravings.

- Be a joiner. Network with your fellow SPJ members. Join Toastmasters and learn to be a better speaker. Join your local writers’ group(s.) Join a cycling, sailing, noodling or other interest group (really, there are places where they noodle.) Then — write about what you learn in those groups. My group of choice is master gardening, and it’s one of my favorite things to write about.

- Take a professional development class. See what the local technology center or library offers to improve your still or movie camera skills, Photoshop or PowerPoint or other computer skills.

- Get a post office box. And then go get your mail once a day. Gets you out of the house and it looks more businesslike to not be getting the mail at home.

- Make yourself busy. Have a Query Monday and set a goal to write as many queries as you can that day. Some of my journo friends have Freedom of Information Fridays and make at last one FOI request for a story you’re working on each Friday. Come up with a theme for your day and it will help keep you organized and focused.

- Get help. If you find yourself getting clinically depressed, don’t hesitate to get help. Talk to a professional therapist or psychologist. Talk to your pastor. Get together with friends. Don’t be an island.

Here’s what not to do:

- No TV … unless it’s a channel that’s solid news like CNN. When I worked at The Associated Press, we had a bank of televisions on local stations. However, the sound was off and we only turned it up when we spotted breaking news.

- No housekeeping, laundry or personal phone calls during work hours. I make an exception for cleaning the office, because occasionally my editor used to make me clean my desk and also schedule the occasional hour for filing or organizing your gear. If you need to make personal calls, set a timer for 15 minutes for your break and that’s all.

Good luck.

Carol Cole-Frowe is a veteran journalist and full-time freelancer, working primarily in Oklahoma and North Texas. Her website is www.carolcolefrowe.com.

April 30th, 2012

Assignmint promises to change freelancing

By David Sheets

There’s a new player in the marketplace promising to change the way freelance journalists do their jobs, and the results are supposed to be spectacular.

But so far, it’s only a promise.

Assignmint.com is the Web address for this ambitious operation and Jeff Koyen, a former New York Post writer, is the person said to be in charge of it. According to the early media buzz, Assignmint intends to consolidate all aspects of freelancing — from pitches to payment — in a cloud-sharing model designed to streamline the business in such a way that freelancers have more freedom to be productive.

The site and Koyen’s plan gained attention last week in articles by Fast Company and Mediabistro’s FishbowlLA. However, for now, the site itself only asks visitors to submit their email addresses if they want to be included in the limited beta release in June. Assignmint tentatively launches in a broader format later this year, and at least the basic memberships will be free, Koyen says.

Ideally, once registered with Assignmint, member freelancers can “filter and manage incoming pitches, issue assignments and then handle all related fulfillment (e.g. contracts and invoices) right from their dashboard,” Koyen explained in FishbowlLA. Assignmint is even expected to have features for matching freelancers with prospective clients.

Premium accounts meanwhile will have a broader selection of workflow and sharing tools, as well as advice on 1099 tax filing.

Assignmint is targeting writers and editors first, other media later. And if that relationship works as intended, the site will expand to include academia, and financial and IT services, among others, Koyen says.

Surely though the most interesting part about Assignmint will be its attempt to minimize hassle from payment collection. Assignmint proposes to act in the freelancer’s interest in exchange for a yet-to-be-determined service fee, sort of the way sites such as eBay and PayPal handle e-payments.

At least that’s the general idea. For now, however, Assigmint is like a story pitch that’s a long ways away from payout.

David Sheets is a sports content editor at the St. Louis Post-Dispatch and STLtoday.com, and president of SPJ’s St. Louis Pro chapter. Reach him by e-mail at dsheets@post-dispatch.com, on Twitter at @DKSheets, or on Facebook and LinkedIn.

 

April 22nd, 2012

Is there such a thing as ‘idea theft’?

By David Sheets

Picture yourself in this situation, if you haven’t already: You’ve pitched a story idea to a newspaper, magazine or online editor, received a nod of acknowledgement either in person or by correspondence and words of praise but not commitment, was thanked for your input and then left with the impression the editor would get back to you for follow-up. Days, weeks, maybe months pass without that follow-up.

Then, forewarning aside, the same story idea turns up, in almost the identical context as your pitch, in the editor’s publication.

The first natural thought is, “That (insert your favorite insult here) stole my idea!” A grand display of teeth-gnashing, fist-clenching and floor-pacing follows, and soon after arises the notion to give that editor a piece of your mind.

But before you do, consider two things. First, if you intend to give someone a piece of your mind, remember to leave enough for yourself. And second, the likelihood that the editor “stole” your idea is indefensible and improbable.

The truth is, nobody “owns” a story idea. Those thoughts swirling around in our heads afford no collateral by themselves. We like to think they do because of the inspiration they give us and the biased belief that nobody else had them. But unless an idea is written down, it doesn’t technically exist. And even then, it must be copyrighted before the owner can pursue and expect compensation for theft.

When an “original” story idea winds up flowing from someone else’s pen or keyboard, a few factors probably came into play:

It wasn’t original — Across decades and thousands of publications, assorted story themes have been hashed and rehashed, with tweaks made here and color added there as freshener. Arguably, the idea you’re pitching took root the same way it did for another writer, and another writer before that. Inspiration takes many forms, one being the unanticipated reflection of another person’s inspiration.

Bad timing — Chances are, too, the publication had an idea much like yours on its calendar. Publications of all sorts stockpile ideas and schedule them well in advance to keep their production on track; your idea might have been on the docket or in process long before it became “your” idea.

Editor’s prerogative — Part of what editors do daily is determine the optimum bang for a publication’s buck, and that includes finding the best writers and reporters for particular story ideas. Experience, talent, resourcefulness, enterprise — these all factor highly when editors assign a story to one person instead of another. Bear in mind though, this does not imply greater general competence; rather, it points to specific competencies certain stories need to shine.

Lack of expertise — Along that line, for freelancers, this suggests they develop and hone special skills and have a “niche” they can call their own. An editor shopping a story idea on mutual funds or needlepoint, or seeking and editor who can easily clarify either story, will choose talent they know has better-than-average knowledge of those topics before tossing it up to the crowd. When making a pitch, prove not only the story idea’s value but yours as well.

Of course, not every editor or publication possesses sterling intent and unassailable character. Because ideas lack easy protection, it’s possible for editors to plumb for ideas after their dependable reserves of material dry up, or their motives are unmasked, but this is bound to bring them detrimental long-term results. The various publishing industries, whether print or electronic, are close-knit environments made tighter through the nation’s economic tumult over the past four years. That and the rise of social media have forged both direct and relational connections between writers and editors that were once unimaginable.

So basically, editors who lift others’ ideas too often risk their reputations and their jobs, an unwise tactic to take in a shrinking marketplace.

But to be sure, writers can employ tactics of their own against the concept of “idea theft”:

Research — Look into a publication’s background regarding freelance work. Learn the publication’s policies and practices, and try talking with other freelancers to see how they were treated. Above all, read through as many back issues as you can find, to see what ideas have been done and how they were presented.

Confidentiality — Ask editors to keep ideas confidential and extend the courtesy of a reply once they know whether to go with the story. No editor is obligated to do this, but it doesn’t hurt to ask. And if the pitch is submitted in print, clarify the confidentiality concern with a line or two making the same request. Furthermore, keep story sources out of written proposals where possible, if for no other reason than to protect their confidentiality as well.

Contact — Stay in touch with editors, but don’t hound them. A call, email or note after a couple of weeks to remind them you’re eager to get to work is OK. Maybe mention, too, that other editors have expressed interest in the story, but say this only in honesty. Don’t make allegations or claims that editors can verify but you can’t.

Patience — Most editors, no matter the publication, are swamped with offers and ideas amid their other work. Weeks may pass before they’re able to give a response. So, scrutinize the calendar and plan to give pitches well ahead of the events they address. Harried editors will appreciate it.

David Sheets is a sports content editor at the St. Louis Post-Dispatch and STLtoday.com, and president of SPJ’s St. Louis Pro chapter. Reach him by e-mail at dsheets@post-dispatch.com, on Twitter at @DKSheets, or on Facebook and LinkedIn.

 

April 17th, 2012

Back to the Future: Advice for Those Who Hate the Whole Personal Branding Thing

By Carol Cole-Frowe

By Carol Cole-Frowe

There’s so much advice out there these days about personal branding, also known as “Keeping Your Name Out There.”

You know what I’m talking about. You need to Facebook, Linked In, Google Plus, Pinterest, ad nauseum. Who has time for all that? I’m lucky if I can keep up with Facebook and play the occasional Words With Friends game with Alec Baldwin. Maybe update my website every other month if I’m lucky.

I get exhausted thinking about keeping up with all the social media sites, especially if you’re working crazy freelance hours and trying to have a decent family life. And when you’re freelancing –  trying to humor a few beloved pro bonos who think you can write their newsletter in no time flat? Every freelancer I know gets pitched at least once a month for pro bono. I don’t know about you, but I like to get paid when I write — except for when I don’t — and I prefer to choose those things, not have them choose me.

My advice is if you want to put yourself out there with the least amount of effort, I’d advise that you do these few things. First, I know what you’re saying. Gosh, Carol, I’ve never heard “get a website” before. But humor me for a minute. Here’s a couple of reasons you need these tools, and I’m just betting you don’t have one or you wouldn’t be reading this. In order of importance:

-       A Website is like leaving around a brochure about your wonderful self. It’s static, just sitting there working for you, and waiting for some lovely editor who’s interesting in reading your work. And then if it’s good, it will sell you while you’re napping. You can make one easily with GoDaddy.com,   FatCow.com or several other good hosting sites. I’m reasonably technologically challenged and I used FatCow and Drag and Drop Builder to build my website-work-in-progress at carolcolefrowe.com. And tracking my stats, I know a bunch of folks check it out. Categories to consider: About Me or Bio, Portfolio, Photography, Buzz, Blog, Contact Me. If I can do it, you can do it. Bare minimum — get a website.

-       List Yourself in the SPJ Freelancer Directory. It works.  In fact, I got a stringing job for the New York Daily News only yesterday from the Freelancer Directory that will pay my Society of Professional Journalists memberships for several years to come. List your new website on it.

-       Get Professional Business Cards. There are several sites on the web where you can get inexpensive business cards, like VistaPrint. Even better, see if you can trade out your favorite graphic designer some writing for their website for their talents on your’s. Or save up and get a really special individualized card. Make sure you note that you’re a SPJ member and your brand-spankin’-new website, mobile and fax if you have one.

-       Blog. I hear the collective groan from here. You don’t have to blog about stuff about your  job (unless your boss makes you.) Write about what you love, like hiking or recycling or gardening. Make it a habit to post at least once a week, then post the link on Facebook and Twitter (see below.) When I started seriously blogging at the first of this year about my gastric sleeve surgery and offering compatible recipes, I thought I was writing to myself for awhile, especially since I’m a newbie and still learning. Then all of a sudden I have thousands of visitors who’ve found me from several dozen countries including Russia, Brazil, India, Germany and Australia, and I was the most shocked person out there blogging. Then I monetized it and I’m actually making money writing a blog. Building it is easy and self-explanatory on WordPress or Blogger. Once again, pictures or graphics are key to keeping interest.

-       Suck It Up and Get on Facebook, minimum, even if you just use it to occasionally promote something your particularly interested in or your latest freelance article, book or blog. I’ve gotten freelancing jobs from people who wanted to find me and couldn’t figure out any other way than messaging me on Facebook. 160 million users? Not a bad potential audience. I recommend posting pictures, they’re the best point-of-entry into any article and that hasn’t changed. Folks love to look at pictures.

-       Twitter. I used to hate Twitter until I got the hang of it. It’s all in the hashtags, which is putting a number sign aka “#” in front of your key word, and you can find anything, complain about anything, reach out for any info, all in 140 characters. When I recently complained about an airline on Twitter, I got a personal letter apologizing for their “glitch.” Do I need to tell you to post pictures?

That’s the bare minimum for “Those Who Hate the Whole Personal Branding Thing.” Now go out and do it. In order.

What are your ideas for personal branding and marketing without sitting all day in front of your laptop?

Carol Cole-Frowe is a full-time independent journalist, based in Oklahoma and North Texas, and vice president of the Oklahoma Pro Chapter of SPJ. Her website is carolcolefrowe.com. Reach her on Twitter at @carolcolefrowe.

 

 

April 8th, 2012

Additional tips on better self-editing

By David Sheets

Ignorance is one of those things that doesn’t improve with practice. Yet a lot of writers in all corners of the craft insist their prime obligation is committing ideas to words, and whether it’s the right word is not always their concern.

“The first draft, I’m just trying to get everything down,” a book author told me. “After that, I leave it up to my editor most times to clean it up.”

This approach is fine for getting ideas down as fast as they come to mind; in fact, I endorse it. Lately though, I’ve seen more blogs, short stories, novels and non-fiction works come out in final form that suggest the commitment to clean-up was abbreviated or lacking altogether. What these shoddy pieces portend is embarrassment for the author, the publisher, and potentially the readers who expected professional work in the first place.

Blame this boom in boo-boos on the ease of electronic publishing, which has reduced the gap between writing and marketing to a barely perceptible slit and goads us into stream-of-consciousness creativity. We are all just a keystroke away from fame and fortune, we’d like to think. Thus, we’re inclined to rush the process.

In a previous post I broached a few basic tips for freelancers to improve their editing. Here, I offer more to consider, such as:

Creating a “mission statement” — Have reason and focus when writing. Don’t hang the hope that “something will come to me” on protracted banging of the keyboard. A goal can guide thinking, and clear thinking guides creativity. Establish goals at the beginning so that your purpose is obvious at the end.

Thinking about brevity when writing briefly — Writing space always is at a premium, even online. So, too, is the readers’ attention. Research has shown that readers flip through Web pages faster than printed ones, which means writers have less time than ever to make a good impression online. Short, punchy words tend to help in this regard. Long words can trip up readers and force them to stumble through one’s prose, if they bother staying around long enough to finish.

Using active verbs — And speaking of brevity, active verbs take up less space than passive ones, because the passive ones are bigger and heavier and need modifiers to carry them along. Active verbs can stand alone and bear their own weight. Sure, passive verbs have a place in English — wherever slow, ponderous writing is a premium.

Avoiding redundancies — There’s really no reason to say the same thing more than once in writing. Let me repeat: There’s really no reason to say the same thing more than once. Unless you’re doing it for effect.

Trimming fat — Closely related to redundancy is excess verbiage — usually, the adjectives, adverbs and prepositions that pad our speech. Though it seems when first written that they help drive home a particular point, they in fact delay gratification or they overstate an idea. Use adjectives sparingly, limit adverbs to those times when it’s absolutely necessary to alter the verb’s definition, and make sure prepositions are always in their place, which is very close to, if not next to, the object they’re supposed to modify.

Doing the math — Just about all the journalists I know drifted into writing as a career in part because they were poor mathematicians, or had a natural aversion to numbers. Words were their passion. The thing is, good reporting often relies on making sure things add up the way they should, whether the scale of measure is math or logic. Take time to check the math. Or get someone else who’s good with numbers to do it for you.

Paying attention to personal quirks — This speaks broadly to everything said above. Our shortcomings are characteristic of our personalities. Detail-oriented people may miss seeing the big picture, while big-picture people may gloss over subtle distinctions. Still others have trouble in general with spelling or grammar or word usage. Subdue your ego long enough to gain perspective of personal writing or reporting flaws, even if it means asking other people about them, because those flaws could be the first things readers see in your writing.

Pacing yourself — Speed is essential in typing tests but not in thoughtful writing. Sure, deadlines constrain our penchant for doing things in free-form ways, but taking care to prepare for a writing or editing project can eliminate scheduling and organizational obstacles that slow us down. With careful preparation comes time to think clearly and carefully about what we’re writing, and given adequate time we can pace our production.

Editing more than once — In my line of work, however, speed counts. Newspapers never are casual places, and the closer to deadline my colleagues and I get the more prone we are to hurrying through our edits to news copy. This is not acceptable behavior, mind you, just one of the vagaries of deadline journalism. Freelancers, on the other hand, have rather more control over their schedules, and fortunately, more control over the editing process. They should understand that one re-read does not constitute a good edit; two, three, even four re-reads is much better. Because our minds slip into comfort zones as our bodies do, we’ll easily read past some errors while we’re keyed in to finding others.

If it helps, edit a piece at least three times taking three approaches: first, editing for story structure and clarity; second, for spelling; and third, for grammar. Dividing your focus on purpose improves the chances you’ll catch more errors and heighten your credibility.

David Sheets is a sports content editor at the St. Louis Post-Dispatch and STLtoday.com, and president of SPJ’s St. Louis Pro chapter. Reach him by e-mail at dsheets@post-dispatch.com, on Twitter at @DKSheets, or on Facebook and LinkedIn.

 

April 1st, 2012

Take a look: Web resources

By Tara Puckey

As freelancers, we know a little about a lot. And one of the things we do (or should be doing) is keeping an eye on the newest technology to make our jobs, and those of our clients, a little easier. Here’s a quick list of some of my personal favorites. Didn’t see something you love? Comment and add it!

Know ‘Em

Whether you’re a beginning freelancer or an old pro, you should know how important a brand is. Keeping that brand similar in the realm of thousands of social networks can be next to impossible. No worries, use Know ‘Em. They’ll scour all the networks for you and provide information about whether your handle or tag or username is already taken. From there, you can rebrand, sign up or switch it out.

Mezzoman

Meeting a source somewhere? An old friend? If they’re far away, it’s always harder to dig out the map, find a town halfway, then select a location that isn’t sleazy or unpleasant. Mezzoman will find a meeting point somewhere in the middle at a business of your choosing – coffee shop, Italian restaurant, book store, park. With apps for phones, it’s easy on the go as well.

Jux

Looking for a new way to present things? Want to run a cool graphic countdown on your website? Present something to an editor? Jux might just be the way to do it. Lay large graphics or photos behind a countdown, blocks or information or simple titles. The fullscreen view makes a distinct impression and it couldn’t be any easier to use.

Ifttt

With all of the tagging, following, friending and frolicking on social networks, it’s hard to keep things straight. Did you thank that person for the follow? If you connected with someone on LinkedIn, did you already friend them on Facebook? Or Twitter? Ifttt, which stands for “If This Then That,” gives you the ability to have action and reaction. Use their many channels to set up an “if this,” (someone friends you on Facebook) and “then that,” (message them Hello). If it rains in the designated zip code, they’ll call you, or text you, or post to your Facebook. The possibilities are endless and this one is my personal favorite.

There’s a quick taste of some new web resources. Stay tuned for more.

 

Tara Puckey is a freelance journalist based in Indianapolis, Ind. She focuses on military reporting and social media, helping clients navigate the digital world. Puckey has served on the national board, founded a local campus chapter and remains active in the freelance and membership committees. When she isn’t writing, typing or browsing, she’s spending time with her husband, Bryan, and their two daughters, Alexa and Brooklyn.

March 26th, 2012

Be sensitive when conducting interviews

By David Sheets

The toughest task in good journalism no doubt is staying true to the facts.

The next toughest: getting them.

Whether coming from paper or people, information-gathering affords certain challenges not apparent on its face. Myriad nuances present both opportunity and obstacles; the clinching detail may drop easily within a journalist’s grasp, only to become suddenly unreachable due to a computer glitch or an administrative oversight. Or, maybe, the people holding that key detail in their heads decide at the most inopportune moment to keep it to themselves.

For the first two problems, calling a tech-support specialist or a knowledgeable and sympathetic administrative staff subordinate may shake the facts loose. For the third, a finely tuned sensitivity in conducting interviews tends to do the same.

That sensitivity is not an emotional one; it’s rooted in preparation and in paying keen attention to the interview subject, two things that require time and commitment in advance of the interview. So, before sitting down to question anyone at length for a story or news report, take care to prepare:

Do research — This, more than anything, makes a good interview. How much you know about the person you’re interviewing and their expertise will be reflected not only in the questions asked, but also your attitude. There’s a saying that goes, “Knowledge is power.” Knowledge also evokes confidence, and a confident interviewer is a disarming one. Besides, doing the research also is a show of respect to the interviewee, and a little respect can leverage a lot of information.

List discussion points — Subsequent to the research, the pertinent questions become clear. But to be sure that clarity carries through to the interview, take along a list of discussion points or questions, if for no other reason than to help maintain the interview’s focus should digressions or distractions crop up.

Put people at ease — A comfortable interviewee is an open one. So, if time permits, start off by explaining how the interview should proceed and encourage the interviewee to ask questions about it. Another good ice-breaker: mining one’s natural self-absorption. Typically, our favorite discussion topic is the person we see in the mirror. If that isn’t already the interview’s central theme, start there to show you’re interested in more than just the reason for the interview.

Once they’re at ease, let them talk — Along that line, interviewees may wish to unburden themselves of pre-interview stress or whatever else they have pent up that makes them tense. This could require letting interviewees ramble until their defenses come down. Again, if time is short, the easing period will hinge on one or two key questions designed to hasten relief. Good research will determine what kinds of questions these ought to be.

Don’t finish sentences — Patience is a virtue, and it’s best to appear virtuous when plumbing for personal or sensitive information. Let people avail themselves of silence between questions to organize their thoughts and cultivate answers to questions. Filling in blanks for them only fosters ill will and frustration, and may close people up after you’ve worked hard to get them open.

Record the interview – Another distraction is note-taking, for both the interviewer and the interviewee. Scribbling forces interviewers to try doing two things at once. The interviewee, meanwhile, sits waiting for the pen to stop scratching before finishing their thought, during which they may forget what that thought was. Moreover, note-taking reduces eye-to-eye contact. Give the interviewee all your attention, the better to also stay tuned to changes in facial expression that clue you in to answers possibly going deeper than words. However, feel free to jot down occasional details you’ll want to revisit in the interview or make special mention of while writing the story later.

David Sheets is a sports content editor at the St. Louis Post-Dispatch and STLtoday.com, and president of SPJ’s St. Louis Pro chapter. Reach him by e-mail at dsheets@post-dispatch.com, on Twitter at @DKSheets, or on Facebook and LinkedIn.

March 18th, 2012

Four tips for better self-editing

By David Sheets

The life of a freelancer can be a lonely one, especially when it comes to editing one’s own work and trying to polish it until glowing. Hours, days, weeks spent on a project can infuse a sense of entitlement regarding the content, with every word in every line considered sacrosanct, and pruning too painful to contemplate. After all, these words came from a place deep within, we think to ourselves, and they are as much a part of us as our own skin and blood.

Which is why Thomas Wolfe said what he did: “Writing is easy. Just put a sheet of paper in the typewriter and start bleeding.”

But prune we must, for as Wolfe and other writers of his ilk knew it’s the editing that makes fair writing good and good writing great. Rare is the successful writer who commits an unalterable thought to print. Rarer still is the one who does it without embarrassing himself.

Trouble is, for freelancers, effective editing first requires a sense of detachment from the work so as to develop a crisp perspective attuned to bias and fault. And when it’s just us writing and nobody else is around with either the skill or patience to perform a quality edit, seeking that detachment can be difficult.

However, there are a few tricks available to put freelance writers in the frame of mind they need to get the job done:

Walk away — That’s right, walk away from the story for a while. Put it aside and go do something else — exercise, house chores, yard work, whatever — for 20 minutes to an hour, deadline permitting, and don’t even think about the story during that time, the notion being that separation helps the brain reorder its thinking regarding what it has digested repeatedly over a long period of time.

You see, our brains are capable of filling in gaps in logic and order, so that many of us can read this …

It dseno’t mttaer in waht oderr the lterets in a wrod are, the olny irpoamtnt tihng is taht the frsit and lsat ltteer be in the rhgit pclae. The rset can be a taotl mses and you can sitll raed it whoutit a pboerlm.

… with little trouble, when in fact the corrected jumble says this …

It doesn’t matter in what order the letters in a word are, the only important thing is that the first and last letter be in the right place. The rest can be a total mess and you can still read it without a problem.

Because of this trait, even seasoned editors misread once in a while. That’s why they pour over their work two, three, four times to make sure they see what the writer intended to say. And that’s why the best among them take short breaks between re-reads, or longer ones before tackling another editing project.

Change the background — After writing in a black-on-white writing environment on a word-processing program, change the program’s settings to alter the colors, transforming the background to, say, blue, and the type to yellow or pale green. This, too, fools the mind into believing it’s seeing something entirely new and organic. Altering the screen font and font size also has somewhat the same effect.

Read aloud — Eyes alone are not the tools we use for reading; we also “listen” to words as we read. However, during the writing process, either the eyes or ears take over and subsume the other half of our collective perspective. Then, upon reviewing what’s written, certain words don’t “sound” or look right, or the sentence context deviates from what we thought we were typing. Reading a story aloud in the editing process helps the mind both see and hear the gaps and inconsistencies that developed while we were busy trying to get the idea nailed down.

Read backward — In other words, read the story from the end to the beginning, going against the flow of the intended narrative. This practice works remarkably well for parsing the true meaning of sentences and whether they were constructed well enough to make sense in the first place. It’s also effective for fact-checking, as backward reading tends to bring out whether there’s too much or too little of something in the overall narrative.

David Sheets is a sports content editor at the St. Louis Post-Dispatch and STLtoday.com, and president of SPJ’s St. Louis Pro chapter. Reach him by e-mail at dsheets@post-dispatch.com, on Twitter at @DKSheets, or on Facebook and LinkedIn.

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