Posts Tagged ‘Misinformation’


Deafening Chaos: NBC’s Upcoming Interview

Screenshot of Megyn Kelly's Twitter feed.

Screenshot of Megyn Kelly’s Twitter feed.

The chaos surrounding NBC’s upcoming interview between one of its journalists and a well-known liar and conspiracy theorist is now at a level that should make the network rethink its decision to broadcast the conversation.

Alex Jones, who is known for making false and harmful claims, appears to be capitalizing on the controversy surrounding the interview by drawing people to his website with recordings of conversations with NBC’s Megyn Kelly. The interview is slated to air on Sunday Night with Megyn Kelly.

I agreed with NBC’s decision on Monday to go ahead with the broadcast. As I said in a previous blog post, journalism that focuses on controversial topics and figures is not inherently unethical. The situation evolved beyond just focusing on a controversial topic or figure, however.

At this point, it’s difficult to imagine what – if anything – the public can gain from NBC airing the interview even if it includes an introductory editor’s note or other statements.

Good journalism tells a story. Bad journalism becomes the story. The interview is now the most newsworthy element of the broadcast. The topic or original intent will likely be completely overshadowed.

There are a number of paths NBC can take to correct course.

For example, Kelly or another journalist could make a brief on-air statement during the broadcast on Sunday explaining the decision to pull the interview. The network can then reformulate the story into a look at the damaged caused to people, communities and the nation by conspiracy theorists and peddlers of misinformation.

No matter what NBC ultimately decides, it’s important to look at the factors that led to such a large blunder. NBC should evaluate its editorial and – in this case – promotional processes to see where it went wrong and describe how it will prevent future mistakes.

Responsible journalism should be a constant goal. Journalists and news organizations will inevitably make mistakes. What’s important is that they take the time to evaluate those errors and learn from their missteps to avoid future slips.


Andrew M. Seaman is the Society of Professional Journalists‘ ethics committee chairperson.

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