Posts Tagged ‘Media Trust’


Broadway’s Latest Star: SPJ’s Code of Ethics

SPJ’s Ethics Week takes over Times Square in New York City on Monday, April 24.

After endorsing an ethical code for almost a century, SPJ’s Code of Ethics finally gets its time in the spotlight.


The Society of Professional Journalists works every day to improve and protect journalism through its advocacy and education efforts. A big part of that work centers on SPJ’s Code of Ethics, which outlines what the profession views as ethical and responsible journalism.

As the President of the United States continues to attack the press and people’s trust in the information it provides continues to wane, SPJ wanted to do something BIG to launch its annual Ethics Week, which runs from April 24 to 28.

Nothing is bigger than New York City’s Times Square. Also, no lights shine brighter than those along Broadway.

So, the SPJ Code of Ethics and its messages are being displayed this week on nearly 7,724 square feet of digital billboard space in Times Square in New York City. The billboards sit at the intersection of 43rd Street and Seventh Avenue and soar hundreds of feet into the air.

The images will periodically pop up on the billboards throughout Ethics Week. In addition to promoting the tenets of the SPJ Code of Ethics, the billboards promote the Ethics Week hashtag #PressForEthics.

The hashtag works on several levels. The press is encouraging and advocating the use of SPJ’s Code of Ethics. The press is standing by ethical journalism. Additionally, the hashtag encourages the public to call for responsible and ethical journalism.

One of the main goals of SPJ and its ethics committee is to bridge the gap between journalists and the public. The hashtag #PressForEthics creates an opportunity for people to engage with journalists, discuss issues and build relationships.

The billboards shining bright over Times Square is just the first big surprise for Ethics Week. Stay tuned to this blog and SPJ’s Twitter and Facebook accounts for more.


Andrew M. Seaman is the chair of the Society of Professional Journalists’ ethics committee.

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Lessons From Flynn’s Downfall

President Barack Obama departs the White House briefing room after a statement, Oct. 16, 2013. (Official White House Photo by David Lienemann)

Pundits and some journalists called for a reinvention of the press after Donald Trump won the White House in November, but Michael Flynn’s resignation on Monday and additional stories published Tuesday show the United States benefits most when journalists rededicate themselves to their profession’s timeless standards.

Michael Flynn resigned Monday as President Donald Trump’s national security adviser after news stories suggested he misled administration officials about his conversations with a Russian diplomat. While people disagree about whether Flynn’s actions warranted his resignation, few can argue that comprehensive news reports didn’t led to his downfall.

Journalists, media critics and the public should allow Flynn’s short and turbulent stint in the Trump administration to serve as a reminder of some basic truths about the press.

1.) The press is still powerful.

The press is sometimes painted as irrelevant in a time when people get information directly from the internet, but journalists still play powerful roles in amplifying certain stories and guiding people through a sea of lies. News organizations and individual journalists perform their timeless roles as curators of the national conversation – whether people want to admit it or not.

2.) Traditional and ethical journalism still works.

The major revelations about the Trump administration come from journalists following their profession’s abiding principles – as outlined by the Society of Professional JournalistsCode of Ethics. Truthful, responsible and thorough news reports remain the most effective pathway to deliver information to the public. New forms of storytelling may pop up from time to time, but they do best when the underlying principles of journalism remain unchanged.

3.) The press is doing its job – not waging war.

“I have a running war with the media,” said Trump at a January 21 visit to the Central Intelligence Agency. The president’s disdain for the press is repeated often on his Twitter accounts and by people within his administration. Despite their perspective, the press is not at war with the White House. Reporting the truth, correcting inaccurate statements and lies, following the money and holding powerful people accountable are the basic missions of journalism. No presidential administration is supposed to be fans of the press. Perhaps the Trump administration feels like the press is the “opposition party,” because they are now on the receiving end of scrutiny.

4.) The press can tell people what is going on, but it can’t tell them what to do.

Journalists report information people should know about their world. Sometimes the information is about government officials. Other times it’s about faulty consumer products. Journalists can’t force officials to resign and can’t make people change their behaviors, but the hope is people receiving accurate information will use it to make good decisions. For example, people may call their representatives in Congress if they don’t like something happening in the government. Or, people may not buy certain products known to be dangerous.

5.) The press makes mistakes from time to time.

Journalists – like all humans – make mistakes. The profession’s standards aim to reduce mistakes and irresponsible behaviors, but they’re bound to occur from time to time. The goals are for mistakes to be quickly corrected and people behaving irresponsibly to be held accountable for their actions. If the press is going to fulfill its mission of holding powerful people’s feet to the fire, it must also hold itself accountable.

6.) The press will never be wholly non-partisan.

“The press” is an inexact term. Some people may use the term to describe non-partisan news organizations like The New York Times or NPR. Other people may include partisan media organizations like Breitbart and ThinkProgress. While non-partisan news organizations largely focused on whether Flynn lied about his conversations with the Russian ambassador to the U.S., right-leaning media organizations largely focused on the government leaks that informed news reports about those conversations. The partisan press often does not adhere to most of journalism’s best practices, but those organizations are still entitled to the protection offered by the First Amendment to the U.S. Constitution.

7.) The press is here to stay.

History is littered with premature obituaries for the press. Journalists and news organization operate and fulfill their missions despite troubles adapting to new technology, less centralized information pathways and shakier financial foundations. These barriers – along with hostile presidential administrations – existed before and they will pop up again. The press survived those past challenges and it will survive to overcome those barriers in the future.


Andrew M. Seaman is chair of the Society of Professional Journalists’ ethics committee.

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We All Lose Thanks to Sinclair’s Deal With Candidates (UPDATED)

(Photo Via Flickr Creative Commons/Owen Moore)

NOTE: After hearing from Sinclair’s representatives and viewing emails between the company and former Secretary of State Hillary Clinton‘s campaign, I don’t believe the interview arrangements fell outside what would be considered ethical journalism. Therefore, I apologize to Sinclair for assuming the Politico story, which was based off third-party reports, was accurate. READ FULL NOTE HERE


The Maryland-based Sinclair Broadcast Group struck a deal with Donald Trump during the 2016 presidential election to air interviews with the candidate without added context in exchange for access, according to Politico.

Sinclair, which owns television stations across the country, made the offer to both candidates, Politico reports. Sen. Tim Kaine, who was former Secretary of State Hillary Clinton’s running mate, reportedly participated in a few of these interviews.

“It was a standard package, but an extended package, extended story where you’d hear more directly from candidate on the issue instead of hearing all the spin and all the rhetoric,” a Sinclair representative told Politico.

While Sinclair’s explanation may sound reasonable, such agreements hurt other journalists, the integrity of  Sinclair’s broadcasts and the quality of information received by viewers.

Most worrisome is that agreeing to air extended interviews with candidates without added context shackles journalists and allows candidates’ statements to go unchallenged. Essentially, Sinclair turned over editorial control to the candidates.

Sinclair viewers may end up misinformed if Kaine or Trump, who is now president-elect, misstated facts during those interviews. Journalists at Sinclair-owned stations may have wanted to correct the record after the interviews aired, but were not allowed due to the agreement.

These agreements also end up increasing the number of barriers for all journalists covering the presidential election, including those at the news organization that made the deal.

Access to a candidate is already a valuable commodity, and news organizations often try to woo campaigns to pick them for interviews or responses. News organizations increase the value of that access by giving a candidate access to readers, viewers or listeners with less and less restrictions.

A news organization can start a bidding war with others for more pleasing terms. If the campaign finds an organization offering better access to potential voters, they may come back to Sinclair for less restrictive terms.

People may argue that these deals make sense given that journalism is a business, but it’s a unique business. Journalism is based on principles, which are outlined in the Society of Professional Journalists’ Code of Ethics.

Sinclair should have – at the very least – told their viewers about the agreements made with Trump and Kaine.

The Trump campaign told Politico that it made similar deals with other broadcast groups, such as Hearst Television. The organization denies any deal existed.

All news organizations must recommit themselves to journalism’s basic principles as they move forward in an unfamiliar environment, where the president-elect and his administration is openly hostile toward the press.

Cutting backroom deals to give politicians unfettered access to a news organization’s readers, viewers and/or listeners is not among those principles and is not in the spirit of SPJ’s Code of Ethics.

Additionally, journalists must speak up when their news organizations engage in ethically questionable activities. If speaking up may put their livelihoods in jeopardy, the journalists are welcome to reach out to SPJ’s ethics committee.

We need to hold the proverbial feet of news organizations to the fire as much as we do politicians.


Andrew M. Seaman is the ethics committee chairperson for the Society of Professional Journalists’ ethics committee.

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