Social media remains at the center of news consumption for audiences. The platforms have become ubiquitous with news consumption, as they become publishers and media companies in their own right. They also have been ingrained in how audiences see and perceive the news.
Oxford Dictionaries announced last month that post-truth is its international word of the year. Post-truth, an adjective, is defined as: “Relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”
The decision by the Dictionaries comes as Facebook is under scrutiny for promoting inaccurate or fake news articles, and people question the information and facts spread on social media during U.S. and UK political votes. Though Facebook, Twitter, Instagram and other social media are new to the market, it does not excuse journalists using those platforms from the evolving rules and ethics of journalism.
The Society’s Code of Ethics calls for journalists to seek truth and report it, and that neither speed nor format excuses inaccuracy. Seek truth and report it presents a two-fold role in the social media age – informing audiences with the most up-to-date information but also using it to get the facts, verifying user generated content and help it tell the most accurate and impartial story possible.
In a time where relations between audiences and journalists in the U.S. continue to be strained, it is quintessential that a particular emphasis be made on ethics in the social media age, an emphasis that should be made not just in newsrooms here and around the world, but also journalism schools.
While ethics is a cornerstone of the journalism curriculum, it needs to adapt to meet the needs of the student looking to have a career in 21st Century journalism. They need to know that Twitter is more than an opportunity to build one’s brand in 140 character messages, and that Facebook and Instagram are more than just platforms to talk about food or popular culture.
Social media curriculum should include how to be thorough, and how to make the best possible contribution to the public good. That includes the importance of verification and newsgathering in the social media age, why audiences continue to be important as the platforms change, and that it isn’t about trying to one up a competitor, but about educating and engaging anyone who is looking for information on a certain story.
Most of all, they need to know how social media can help journalists tell the best story possible.
Social media platforms, in spite of their faults, are important to the business of journalism, and will help shape the idea and role of journalism in the years ahead. As such, everyone needs to be aware of how all of that correlates with the practice and production of quality, ethical journalism.
Ethics in journalism is something that must not be taken for granted, no matter the platform being used. Neither the evolution of technology, nor journalism ethics, take a holiday.
We as journalists are educators – education is in our DNA – to help inform, engage and do the most good for the public. We are educated by educators, and colleges, universities and newsrooms are doing a disservice to the journalism community without properly incorporating ethics training on these social media platforms.
More of that must be done, so the individual, be it in journalism school or starting in a newsroom, looking to achieve a career in the industry can continue the traditions so paramount to journalism’s objective in enriching a democracy.
It also guarantees one other thing – the goal central with journalism and democracy, seek truth and report it, can continue, and not be in vain.
Alex Veeneman, a Chicago based SPJ member, is SPJ’s Community Coordinator and is a contributor to the SPJ blog network. He also is a member of SPJ’s Ethics Committee.
The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Ethics Committee, the board and staff of the Society of Professional Journalists, or its members.