Archive for the ‘Media Trust’ Category


A Day of Giving for Ethics Week!

SPJ’s Ethics Week takes over Times Square in New York City on Monday, April 24.

We need ethical journalism now more than ever. That is why the Society of Professional Journalists and the Sigma Delta Chi Foundation support programming that encourages truthful, compassionate, independent, transparent journalism.


The SDX Foundation and our donors have supported:

  • JournCamp and the Excellence in Journalism annual conference, have delivered practical training to more than 15,000 journalists. Ethical, credible journalism is a constant theme.
  • “Journalism Ethics,” the pre-eminent textbook exploring the theory and real world applications practicing ethical journalism. It’s now in its fourth edition.
  • Movie licenses for SPJ chapters to screen the film, “Spotlight,” and engage the public in a discussion of what makes for ethical journalism.
  • Efforts to extend traditional ethical guidelines to new technology. For instance, the Foundation supported this program, which showed journalists how to use drones ethically in their news coverage.

This is on top of funding for skills training, support for freedom-of-information issues and signature programs such as the Pulliam Editorial Fellowship, all of which seek to improve journalism and add to the democratic conversation.

But we can’t do it alone. SPJ and the SDX Foundation rely on donations from members and supporters. Today is Day of Giving. Show you are PROUD to be part of an organization that promotes ethical journalism. Make a contribution TODAY.

There are three ways to give:

  • Go to spj.org/426 and fill out our online form.
  • Call 317-920-4785
  • Text ENCOURAGE to 243-725 to donate to the Sigma Delta Chi Foundation.

No amount is too small. Please help us ensure that a vibrant, ethical press continues for generations to come. Contribute to SPJ Day of Giving now!


Robert Leger is the board president of the Sigma Delta Chi Foundation.

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The Secret to a Successful Journalism Career Is Strong Ethics

Joseph Pulitzer’s bust is displayed alongside his quote in the lobby of Pulitzer Hall at Columbia University in New York City.

That might sound old school or boring but for me it is true: developing, adhering and staying true to journalism ethics has helped me every step of the way throughout my career.

When you are adhering to ethical standards you are able to build and keep your community’s trust. As I have moved around the United States pursuing my career, I continue to receive tips from people living in the previous markets I have worked. 

Why? They trust me. Now, they don’t necessarily mention that it is because I was ethical, but they use other words like “fair,” “responsible” and “respectful.”

You may hear those words and think what does that have to do with being an ethical journalist? What’s important to remember about journalism ethics is that it’s different than what is legal. Something that is legal may not always be ethical. If you start to think about the issue of what is legal and what is ethical separately, you’ll begin to see why the words “fair,” “responsible” and “respectful” apply to ethics.

Fair is probably the most obvious. At a basic level it means providing all (not just two) sides and individuals involved in the story an opportunity to be heard. For me though it also means going above and beyond to add context to our stories. When you’re putting together stories you are anticipating what answers may be. If you don’t receive those answers from those involved it’s still important to include and explore them in stories.

Being responsible means being honest with your users. Telling them when you get something wrong, when you don’t know something, when you couldn’t get answers, etc. Be transparent and let them into the storytelling process. If you receive information after the story airs that changes what the story was about, share that with your users and engage in the debate. As journalists we have a responsibility to inform our communities. Don’t hold back because of sweeps, competition or pride.

The old adage, “treat people how you would like to be treated,” has taken me far. That doesn’t mean I back down when there are complaints or pressure from powerful agencies or leaders. It does mean that I always encourage and welcome a conversation about the stories I produce. It means I reach out to individuals named in the story, even if a public information officer has asked me not to. I my team to do the same because I know I would want the same if my name was being mentioned in a story. 

Being ethical has not always been the easy choice. It’s also not always made me a lot of friends. But, when I have been faced with tough decisions or questioned for the ones I have made, I have been able to defend and standby my choices because I made them based off of ethical guidelines I believe in.

So, as the Society of Professional Journalists celebrates Ethics week, I encourage you to revisit your ethics, read our Code of Ethics and develop a set of guidelines you can defend.

If you’re an ethical and responsible journalist, more tips will come your way, you’ll produce better stories and you’ll be rewarded with opportunities. 


Lynn Walsh is the president of the Society of Professional Journalists.

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Broadway’s Latest Star: SPJ’s Code of Ethics

SPJ’s Ethics Week takes over Times Square in New York City on Monday, April 24.

After endorsing an ethical code for almost a century, SPJ’s Code of Ethics finally gets its time in the spotlight.


The Society of Professional Journalists works every day to improve and protect journalism through its advocacy and education efforts. A big part of that work centers on SPJ’s Code of Ethics, which outlines what the profession views as ethical and responsible journalism.

As the President of the United States continues to attack the press and people’s trust in the information it provides continues to wane, SPJ wanted to do something BIG to launch its annual Ethics Week, which runs from April 24 to 28.

Nothing is bigger than New York City’s Times Square. Also, no lights shine brighter than those along Broadway.

So, the SPJ Code of Ethics and its messages are being displayed this week on nearly 7,724 square feet of digital billboard space in Times Square in New York City. The billboards sit at the intersection of 43rd Street and Seventh Avenue and soar hundreds of feet into the air.

The images will periodically pop up on the billboards throughout Ethics Week. In addition to promoting the tenets of the SPJ Code of Ethics, the billboards promote the Ethics Week hashtag #PressForEthics.

The hashtag works on several levels. The press is encouraging and advocating the use of SPJ’s Code of Ethics. The press is standing by ethical journalism. Additionally, the hashtag encourages the public to call for responsible and ethical journalism.

One of the main goals of SPJ and its ethics committee is to bridge the gap between journalists and the public. The hashtag #PressForEthics creates an opportunity for people to engage with journalists, discuss issues and build relationships.

The billboards shining bright over Times Square is just the first big surprise for Ethics Week. Stay tuned to this blog and SPJ’s Twitter and Facebook accounts for more.


Andrew M. Seaman is the chair of the Society of Professional Journalists’ ethics committee.

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When Past Meets Present

Screenshot of The Courier-Journal’s controversial story about Dr. David Dao.

People’s pasts are littered with publicly available stories. How far should journalists reach back when a person finds themselves in the middle of a news story?


The internet filled with outrage on Sunday after a man was dragged from a United Airlines flight departing Chicago for Louisville, Kentucky. Some of that ire turned on Tuesday toward journalists who decided to learn more about the man.

The Courier-Journal in Louisville published an in-depth story about the past of Dr. David Dao, who was dragged and bloodied during Sunday’s incident. The story detailed Dao’s past including substantial legal troubles. Meanwhile, a reporter for the District of Columbia’s ABC affiliate known as WJLA published a post on Twitter showing documents she said detailed Dao’s “troubled past.”

People responded to The Courier-Journal’s story and the WJLA Twitter post with swift condemnation. The concerns largely focused on the theory that Dao’s past is irrelevant, because it does not excuse officials’ behaviors that resulted in his injuries.

Many people on Twitter and Facebook quoted the Society of Professional Journalists’ Code of Ethics, which emphasizes that journalists should balance the public’s need for “information against potential harm or discomfort.” Additionally, the Code says journalists should “realize that private people have a greater right to control information about themselves than public figures who seek, power, influence or attention.”

The concerns shared by members of the public were justified, but there are some caveats.

First, many of the responses to the individual journalists were reprehensible. Attacks against anyone – including journalists – are never justified. Additionally, people who want to point out ethical issues erode their own case when they become threatening and – frankly – juvenile.

As for the facts of this case, it’s important to remember that people sometimes involuntarily become public figures or gain notoriety against their will. Journalists have a responsibility to look at those people and decide what information is relevant to the public.

The executive editor of The Courier-Journal told CJR that Dao is known to people in the area due to his past legal troubles.

“His original case was pretty high profile,” Joel Christopher told CJR. “It’s a name that doesn’t come out of the blue. To not acknowledge that history and context would be unusual, frankly.”

I agree that The Courier-Journal had an obligation to its readers to point out the man is the same person they heard of years ago, but that could likely be accomplished in a paragraph of another story.

As for WJLA’s story that ultimately never materialized, there is little justification for a local news organization outside the Louisville area to focus on Dao’s past. Such a story would look like it’s simply pandering to lurid curiosity.

These situations challenge journalists and the editorial leadership of news organizations to make tough decisions. Newsrooms should harness this debate to discuss how it would handle a similar situation. As each person in the world continues to leave a growing trail on the internet, these challenges will become more common.


Andrew M. Seaman is the chair of the Society of Professional Journalists‘ ethics committee.

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Anonymous Sources: A Necessary Evil

Image via Flickr Creative Commons/Germaine

President Donald Trump on Friday latched on to one of journalism’s greatest vulnerabilities by attacking the use of anonymous sources in stories about his administration.


Anonymous sources are a necessary evil in journalism.

Many of the most important stories in United States history relied on information provided by people who needed their identities shielded from the public. At the same time, anonymity provides the subjects of those same stories a powerful tool to discredit the information.

“I called the fake news the enemy of the people,” said President Donald Trump on Friday at the Conservative Political Action Conference (CPAC) in Maryland. “And they are. They are the enemy of the people, because they have no sources. They just make them up when there are none.”

Trump’s comments come on the heels of a number of stories that included anonymous sources and painted his administration in unflattering light. For example, CNN used unnamed sources in a Thursday report that claimed the Federal Bureau of Investigation refused to publicly dispute allegations that Trump aides communicated with Russians during the 2016 presidential campaign.

“I saw one story recently where they said, ‘Nine people have confirmed,’” said Trump during his speech on Friday. “There are no nine people. I don’t believe there was one or two people.”

While Trump is wrong that reputable news organizations invent sources, those same organizations and their journalists should take note of his criticism that is likely shared by his supporters. Journalists need to work more diligently than ever before to find sources who will go on the record or provide documents to support their claims.

The Society of Professional JournalistsCode of Ethics stresses the importance of journalists identifying their sources. “The public is entitled to as much information as possible to judge the reliability and motivations of sources,” according to the document.

Cases do exist when the importance of the information outweighs the need for journalists to identify their sources, however. Those include cases when the source “may face danger, retribution or other harm, and have information that cannot be obtained elsewhere.”

In those cases, journalists and news organizations must thoroughly explain why sources were granted anonymity. The public often misunderstands the premise of anonymous sources. Journalists should be clear that they know the identity of their source and trust their information, but the public can’t know their identity due to a certain circumstance.

The Trump administration clearly plans to identify, attack and amplify any weaknesses and vulnerabilities in news stories and coverage. While mistakes will be made from time to time, it’s important that journalists and news organizations focus on minimizing those opportunities for the White House.


Andrew M. Seaman is the ethics committee chairperson for the Society of Professional Journalists


This post was updated at 1:42 on Friday, February 24, 2017 to add additional information to the penultimate paragraph about anonymous sources.

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Lessons From Flynn’s Downfall

President Barack Obama departs the White House briefing room after a statement, Oct. 16, 2013. (Official White House Photo by David Lienemann)

Pundits and some journalists called for a reinvention of the press after Donald Trump won the White House in November, but Michael Flynn’s resignation on Monday and additional stories published Tuesday show the United States benefits most when journalists rededicate themselves to their profession’s timeless standards.

Michael Flynn resigned Monday as President Donald Trump’s national security adviser after news stories suggested he misled administration officials about his conversations with a Russian diplomat. While people disagree about whether Flynn’s actions warranted his resignation, few can argue that comprehensive news reports didn’t led to his downfall.

Journalists, media critics and the public should allow Flynn’s short and turbulent stint in the Trump administration to serve as a reminder of some basic truths about the press.

1.) The press is still powerful.

The press is sometimes painted as irrelevant in a time when people get information directly from the internet, but journalists still play powerful roles in amplifying certain stories and guiding people through a sea of lies. News organizations and individual journalists perform their timeless roles as curators of the national conversation – whether people want to admit it or not.

2.) Traditional and ethical journalism still works.

The major revelations about the Trump administration come from journalists following their profession’s abiding principles – as outlined by the Society of Professional JournalistsCode of Ethics. Truthful, responsible and thorough news reports remain the most effective pathway to deliver information to the public. New forms of storytelling may pop up from time to time, but they do best when the underlying principles of journalism remain unchanged.

3.) The press is doing its job – not waging war.

“I have a running war with the media,” said Trump at a January 21 visit to the Central Intelligence Agency. The president’s disdain for the press is repeated often on his Twitter accounts and by people within his administration. Despite their perspective, the press is not at war with the White House. Reporting the truth, correcting inaccurate statements and lies, following the money and holding powerful people accountable are the basic missions of journalism. No presidential administration is supposed to be fans of the press. Perhaps the Trump administration feels like the press is the “opposition party,” because they are now on the receiving end of scrutiny.

4.) The press can tell people what is going on, but it can’t tell them what to do.

Journalists report information people should know about their world. Sometimes the information is about government officials. Other times it’s about faulty consumer products. Journalists can’t force officials to resign and can’t make people change their behaviors, but the hope is people receiving accurate information will use it to make good decisions. For example, people may call their representatives in Congress if they don’t like something happening in the government. Or, people may not buy certain products known to be dangerous.

5.) The press makes mistakes from time to time.

Journalists – like all humans – make mistakes. The profession’s standards aim to reduce mistakes and irresponsible behaviors, but they’re bound to occur from time to time. The goals are for mistakes to be quickly corrected and people behaving irresponsibly to be held accountable for their actions. If the press is going to fulfill its mission of holding powerful people’s feet to the fire, it must also hold itself accountable.

6.) The press will never be wholly non-partisan.

“The press” is an inexact term. Some people may use the term to describe non-partisan news organizations like The New York Times or NPR. Other people may include partisan media organizations like Breitbart and ThinkProgress. While non-partisan news organizations largely focused on whether Flynn lied about his conversations with the Russian ambassador to the U.S., right-leaning media organizations largely focused on the government leaks that informed news reports about those conversations. The partisan press often does not adhere to most of journalism’s best practices, but those organizations are still entitled to the protection offered by the First Amendment to the U.S. Constitution.

7.) The press is here to stay.

History is littered with premature obituaries for the press. Journalists and news organization operate and fulfill their missions despite troubles adapting to new technology, less centralized information pathways and shakier financial foundations. These barriers – along with hostile presidential administrations – existed before and they will pop up again. The press survived those past challenges and it will survive to overcome those barriers in the future.


Andrew M. Seaman is chair of the Society of Professional Journalists’ ethics committee.

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Society’s Code Belongs in Newsrooms, Not Courtrooms

First Lady Michelle Obama meets with Melania Trump for tea in the Yellow Oval Room of the White House, Nov. 10, 2016. (Official White House Photo by Chuck Kennedy)

The Society of Professional Journalists’ Code of Ethics finds itself in the middle of a $150 million lawsuit filed by the First Lady of the United States against a controversial news organization.

First Lady Melania Trump is using the Society’s Code of Ethics in a lawsuit seeking $150 million in damages from the parent company of Mail Online, which the former model says alleged in a now-retracted article she worked at one time as an “elite escort.”

The website eventually retracted the story.

The first family’s knowledge of the Society’s Code is obviously a pleasant surprise, but its use in any lawsuit or legal proceeding is inappropriate. The United States is a country of laws, which should be the determining factor in any court case.

Trump’s demand for a jury trial was filed Monday in New York. Mail Online’s conduct “violated professional standards of journalism ethics as exemplified by the Society of Professional Journalists Code of Ethics,” according the filing that also list specific principles.

“In publishing the defamatory statements about Plaintiff [Trump], Mail Online failed to live up to any of these important ethical principles of journalism,” the filing continues.

Mail Online – as it often does – likely crossed what the Society considers lines in the proverbial sand in its article about Trump, but ethical breaches are not criminal or illegal. The Society’s code “is not, nor can it be under the First Amendment, legally enforceable,” as its footnote declares.

The Code is a document containing timeless principles the Society and its members believe are the bedrock of responsible journalism. The document is also aspirational and should be read as a whole. Individual principles should not be cited out of context.

While the Code displays these caveats and directives in its footnote, the document often finds itself in courtrooms. A journalism professor discussed the Code at length last year during the case between Terry Bollea – better known as Hulk Hogan – and Gawker Media. The case ultimately resulted in the shuttering of Gawker Media’s namesake website and the sale of its other properties to Univision.

The Society can’t keep people and their lawyers from citing its Code of Ethics, but the hope is the deciding factors in any legal action are established and constitutional laws. A document crafted by a professional organization does not fit that description.


Andrew M. Seaman is the chair of the Society of Professional Journalists’ ethics committee.

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Facebook Tackles Fake News

Jason Howie/Flickr Creative Commons

Facebook announced last Wednesday changes to its trending topics section, which is the box of subjects users see on the top-right corner of the screen. The social network’s software will only recognize subjects covered by multiple credible sources, according to The Wall Street Journal. The subjects won’t be adjusted to user preferences.

The new announcement is a step forward when it comes to digital media literacy and the relationship between Facebook and its users. More work is needed, particularly around its trending topics algorithm, which has been the subject of controversy because of the sources that are cited when it comes to certain subjects. Nevertheless, this change shows Facebook is taking seriously its role as a gatekeeper. The social network is adapting to ensure the public receives the most valuable information possible – no matter the subject.

The move is also positive for journalists, who continue to disseminate information ethically on a platform fundamental to the future of the industry. Facebook is a necessary platform for journalists and news organizations to engage with audiences.

The rules for producing ethical journalism for journalists remain the same regardless of the platform, be it through a social media or something more traditional like newspapers. The Society’s Code of Ethics reminds journalists that neither speed nor format excuses inaccuracy when it comes to informing your audience.

Overall, these changes implemented by Facebook are a win-win for the members of the public who seek news and information 24 hours a day, and for the journalists who continue to seek truth and report it – their most important task.


Alex Veeneman, a Chicago based SPJ member, is SPJ’s Community Coordinator and a contributor to the SPJ blog network. He also is a member of SPJ’s Ethics Committee.

Outside of SPJ, Veeneman is a Managing Editor and contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the Committee, the board and staff of the Society of Professional Journalists, or its members.

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To Publish or Not to Publish

Photo: Diego Cambiaso

CNN broke news on Tuesday afternoon that U.S. intelligence officials briefed President Barack Obama and President-elect Donald Trump on “allegations that Russian operatives claim to have compromising personal and financial information about Mr. Trump.”

The story didn’t provide many details about the potentially compromising information, because CNN “has not independently corroborated the specific allegations.” BuzzFeed soon published the set of documents containing the unverified allegations, however.

Journalists and others on Twitter soon questioned the ethics of BuzzFeed posting unverified information. President-elect Trump also posted a link on Twitter to a story chastising BuzzFeed for its actions.

The unfortunate truth is that publishing hacked and unverified information – especially any involving public officials – often falls into the gray areas of journalism ethics. Arguments can be made on both sides of the debate.

People may argue that the dearth of details in CNN’s story led people to speculate about the specifics of the allegations. BuzzFeed’s decision to publish could be seen as a way to squash that speculation and show people the scope of the allegations.

From the standpoint of a journalism ethics purist: journalists should not publish or broadcast unverified information.

The value of journalism rests in its ability to provide answers and credible information. The public expects journalists and news organizations to say whether a piece of information is true or false. No value exists in throwing unverified information into the world.

More than ever before, journalists and news organizations need to tell the public what is and is not accurate information.

Yet, the public is bombarded on an almost daily basis with unverified information from news organizations. Breaking news stories often come with the disclaimer that the information isn’t confirmed. Emails allegedly hacked from the Democratic National Committee were reported on and carried similar caveats.

Journalists who want their profession to be trusted, respected and profitable need to hold themselves and their peers to its best practices, which are spelled out in the Society of Professional Journalists’ Code of Ethics.

The actions of news organizations involved with this story will continue to be debated over the coming days, but the more important issue moving forward is that these allegations are now out in the world. Responsible, thorough and thoughtful journalists are needed to inform people about this information and its worth.


Andrew M. Seaman is the chairperson of the Society of Professional Journalists‘ Ethics Committee.

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Social Media Ethics Must Be Taught

Jason Howie/Flickr Creative Commons

Social media remains at the center of news consumption for audiences. The platforms have become ubiquitous with news consumption, as they become publishers and media companies in their own right. They also have been ingrained in how audiences see and perceive the news.


Oxford Dictionaries announced last month that post-truth is its international word of the year. Post-truth, an adjective, is defined as: “Relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”

The decision by the Dictionaries comes as Facebook is under scrutiny for promoting inaccurate or fake news articles, and people question the information and facts spread on social media during U.S. and UK political votes. Though Facebook, Twitter, Instagram and other social media are new to the market, it does not excuse journalists using those platforms from the evolving rules and ethics of journalism.

The Society’s Code of Ethics calls for journalists to seek truth and report it, and that neither speed nor format excuses inaccuracy. Seek truth and report it presents a two-fold role in the social media age – informing audiences with the most up-to-date information but also using it to get the facts, verifying user generated content and help it tell the most accurate and impartial story possible.

In a time where relations between audiences and journalists in the U.S. continue to be strained, it is quintessential that a particular emphasis be made on ethics in the social media age, an emphasis that should be made not just in newsrooms here and around the world, but also journalism schools.

While ethics is a cornerstone of the journalism curriculum, it needs to adapt to meet the needs of the student looking to have a career in 21st Century journalism. They need to know that Twitter is more than an opportunity to build one’s brand in 140 character messages, and that Facebook and Instagram are more than just platforms to talk about food or popular culture.

Social media curriculum should include how to be thorough, and how to make the best possible contribution to the public good. That includes the importance of verification and newsgathering in the social media age, why audiences continue to be important as the platforms change, and that it isn’t about trying to one up a competitor, but about educating and engaging anyone who is looking for information on a certain story.

Most of all, they need to know how social media can help journalists tell the best story possible.

Social media platforms, in spite of their faults, are important to the business of journalism, and will help shape the idea and role of journalism in the years ahead. As such, everyone needs to be aware of how all of that correlates with the practice and production of quality, ethical journalism.

Ethics in journalism is something that must not be taken for granted, no matter the platform being used. Neither the evolution of technology, nor journalism ethics, take a holiday.

We as journalists are educators – education is in our DNA – to help inform, engage and do the most good for the public. We are educated by educators, and colleges, universities and newsrooms are doing a disservice to the journalism community without properly incorporating ethics training on these social media platforms.

More of that must be done, so the individual, be it in journalism school or starting in a newsroom, looking to achieve a career in the industry can continue the traditions so paramount to journalism’s objective in enriching a democracy.

It also guarantees one other thing – the goal central with journalism and democracy, seek truth and report it, can continue, and not be in vain.


Alex Veeneman, a Chicago based SPJ member, is SPJ’s Community Coordinator and is a contributor to the SPJ blog network. He also is a member of SPJ’s Ethics Committee.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Ethics Committee, the board and staff of the Society of Professional Journalists, or its members.

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